A Higher Standard of Auto Detailing for Rochester & Greater WNY

We are the premier destination for auto detailing and reconditioning in Rochester, NY and western New York. Founded on the principles of honesty, quality, craftsmanship, and excellence we are committed to providing a second to none experience at every turn. We take a bespoke approach to our work. Everything we do is with you, the client, in mind and we seek to provide a personalized service to ensure you get the experience you desire. Areté has a broad set of capabilities from a car wash and car detail to complete concours services. We specialize in providing superior car detailing for Rochester, paint correction, full vehicle paint coatings, along with paint protection & window films. Our lines of paint protection systems have been hand selected for you and represent the best of what the market has to offer. Whether you choose CQuartz UK or CQuartz Finest you know you're getting a quality product delivered by true professionals. We are proud to be your regional Finest installer! All of our paint coating systems can protect every surface of your vehicle inside and out while also providing years of lasting protection. We are also proud to carry interior coatings for leather and fabric by CQuartz

Our clients rely on our experience with paint coatings and trust us over any other because of our dedication to service. For all longer details we offer a shuttle service or a full valet to all of our clients. We are sure to tailor each client's experience to their individual needs.

We take quality seriously. If you seek dedicated, passionate, and knowledgeable professional detailers working to assure your car is at its absolute best look no further. No other shop in the Rochester area can provide you with the attention to detail and dedication to satisfaction that we provide. Auto detail is more than just a service to us it's a passion; we take pride in reconditioning the cars you love.

We are owner-operated and employee-owned so you know that anytime you bring in your vehicle each and every person at Areté genuinely cares about the quality of work and your experience as a whole. Areté is also proud to be an IDA member. As a shop we are incredibly dedicated to the detail community and make sure to stay connected within the industry in order to bring our clients nothing but the best in techniques and cutting-edge products. 

Outside of our specialties we have a full range of additional capabilities including concours detailing, car hand washing, vinyl accenting, powder coating, motor-sport wheel assembly, complete interior and exterior detailingpaint chip repair, and more. Areté also offers CarPro's complete line of auto care products both in-store and online. We work in partnership with Roc-Euro for your European performance needs. We strive to produce superior quality and bring the best of the auto detailing industry to Rochester, NY and greater New York.

See you soon.


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