Never Settle.
Humbly founded in 2013, we have grown into an automotive detailing operation that continuously seeks to deliver on our name and improve upon yesterday. Detailer-owned and owner-operated from the start, we have the utmost appreciation for our craft (detailing is more of a science than an art). With that, a respect for our clients and their vehicles never allows us to rest on our laurels.
So, how the heck do you say it?
A·RE·TE [AH-REH-’TAY]
SIMPLY PUT, THE AGGREGATE OF QUALITIES SUCH AS VALOR AND VIRTUE, MAKING UP GOOD CHARACTER AND RESULTING IN EXCELLENCE.
It’s Greek, and we have adapted this heady, philosophical concept to be applied to our work ethic, quality of service, standards of character, and positive mental attitude.
Meet The Team
Areté Auto Salon is founded on the principles of excellence and quality and was established to raise the standard of professional auto detailing in Rochester, New York and Western New York as a whole. Since 2013, our mission has been to provide the highest quality auto detailing services using top-of-the-line products. Through the use of modern technology, proven processes, and knowledge backed by experience, we offer the best professional auto detailing and reconditioning service available in western New York with preservation as our #1 priority.
We will never compromise on quality and seek to always give our customers the best in auto care. At Arete, we work to give each and every person who walks through our door a personalized experience in order to cater to the needs of our clients and their autos for years to come. No detailer or detail shop in the area can provide such consistent quality whether it be a hand car wash or a bespoke detail tailored to you.
We are detailers through passion, we love what we do, and love to provide our customers with the level of dedication their automobile deserves. Quality is something we take very seriously- let’s hear it from the people you’ll be meeting and working with when you bring in your vehicle!
State of the Art Facility + CARPRO Supply Shop
We work out of a spacious, 6,000 sq/ft facility at 645 Whitney Road W, Fairport NY, and can accommodate as many cars as needed. Our facility features amenities such as RO and DI filtered water to ensure that from the initial hand wash, through to our most elaborate service, the water we use ensures the best possible results. We also have a dedicated clean room to create stunning results for all of our paint protection and window film installations.
As a reflection of all of us at Areté, we keep a relaxed environment and offer a customer seating area stocked with complimentary drinks and ample reading material while we take care of your automobile.
We also carry the complete CARPRO product line on the shelf for those enthusiast detailers who seek only the best in automotive care products. In addition to providing the best in maintenance products for your vehicle, we are also proud to be Rochester's and WNY's exclusive CQUARTZ Finest Reserve installers.
Come in and see us today for your auto detailing and auto reconditioning needs!
STEK, CARPRO & CQUARTZ
We choose to install CQUARTZ ceramic coatings and carry CARPRO maintenance detailing products on our shelves- this network extends beyond the products themselves. As dedicated professionals working to elevate the standard the auto detailing industry holds itself to every single day, we educate ourselves and our clients without discrimination. Everyone deserves to know the facts about what they’re buying, with the realistic expectations that ensure long-term satisfaction!
After years of testing we know that CQUARTZ Professional and Finest Reserve coatings offer the industry’s best protection while providing superior aesthetics and ease of maintenance. While CARPRO’s world-class line of detailing products are a huge part of every single service we perform, we are not beholden to any one brand and our goals are RESULTS.
We also carry the complete STEK product line of paint protection films (PPF). Our installers have worked with leading brands and prefer the overall quality, durability and superior optical clarity of these films over the others. Trained and certified, with the know-how to deliver full-vehicle clear or fashion-film coverage to the standard demanded by the PPF industry, we are honored to be a part of this network.
