About Us

a·re·te [ahr-eh-tey] 
the aggregate of qualities such as valor and virtue, making up good character.
Origin: Greek

Areté Auto Salon is founded on the principles of excellence and quality and was established to raise the standard of auto detailing in Rochester, New York and Western New York as a whole. Since 2013, our mission has been to provide the highest quality auto detailing services using top-of-the-line products. Through the use of modern technology, proven processes, and knowledge backed by experience, we offer the best auto detailing and reconditioning service available in western New York with preservation as our #1 priority. We will never compromise on quality and seek to always give our customers the best in auto care. At Arete we work to give each and every person who walks through our door a personalized experience in order to cater to the needs of our clients and their autos for years to come. No detailer or detail shop in the area can provide such consistent quality whether it be a hand car wash or a bespoke detail tailored to you.

We are owner-operated and employee-owned so you know that every single person from the reception of your vehicle until the job is done is genuinely invested in making the customer experience as pleasurable as it can be. 

Our head detailer has years of experience and multiple certifications from respected detailing academies such as the Esoteric's Elite Detailer Academy. We also work to maintain relationships throughout the detail industry to continually bring our clients cutting edge products and services. Areté is also one of the few IDA member in Rochester and the surrounding area. Our commitment to our craft serves to provide you with the best possible service. Our staff is trained on more coating systems than any other shop in the region and their skills with paint correction have been honed through years of experience and professional training.

Every project is treated with the same level of care and appreciation no matter if it is a daily driven workhorse, or a concours winning classic. We are detailers through passion, we love what we do, and love to provide our customers with the level of dedication their automobile deserves. Quality is something we take very seriously. 

Service is also something that we are committed to in our everyday activities. We offer valet services, shuttle services, car and care storage for business trips, and many other tailored services that are all performed with the goal to deliver a unique, satisfying experience every time.

We work out of a large shop at 160 South Union Street in Rochester, NY and can accommodate as many cars as needed. As a reflection of all of us here at the shop we keep a very relaxed environment and our lounge, which includes couches and a television, is here to help you relax while we take care of your automobile. We also carry the complete CarPro product line on the shelf for those enthusiast detailers who seek only the best in automotive care products. In addition to providing the best in maintenance products for your vehicle we are also proud to be Rochester's and WNY's exclusive CQuartz Finest Reserve installers.  Come in and see us today for your auto detailing and auto reconditioning needs. 


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