The Tesla Model S is truly a product of the modern era. It has proved that electric cars could be practical, beautiful, luxurious, and accessible. Tesla, as a firm, has placed itself in the hearts and minds of techies, car enthusiasts, and futurists alike. Being in one really imbues the sense that you're already in the not-so distant-future where logical infotainment interfaces meet equally elegant interior design. There is really nothing that's comparable in the automotive market today. That is why it was such an absolute pleasure to be able to care for one and start the car's life on the right foot directly off the truck. Our customer elected to have a ceramic coating installed directly after the delivery of this lovely white Model S as well as a little bit of new car prep for the interior. He trusted Arete to prepare this car for its life with him to beautify and protect his investment.

Sometimes a car can leave such a huge impact in your mind that you continue to revel in the beauty of that particular machine long past when it leaves your vision. I think we all have been there as children and into adulthood. I know as a child I had die cast models of all sizes and sorts depicting various super cars of all generations. There has been a truly daunting amount of unique and interesting automobiles through the doors of the shop in these past few months, but one stands out in my mind more than all the rest. The car I'm referring to is a lovely Nogaro blue Audi RS5 that Arete had the privilege to protect for it's owner directly after it was delivered.

Sometimes a special piece of history comes to you in a way that is unimaginably beautiful. These moments are often unexpected and come at times when we need them most. Here at the shop we have been feeling an outpouring of gratitude toward our customers and the surrounding Rochester community from which most of them hail. We wanted a way to give back to show how much we appreciate the support we've received thus far. This is when we were approached by the American Cancer Society B. Thomas Golisano Hope Lodge Hospitality House here in Rochester to donate our time for an upcoming gala benefiting cancer research.

In life everyone goes through monumental experiences that leave them with a feeling of pride and accomplishment.  Not many of those can top the feeling of buying your first brand-new car.  The joy of picking out the model, color, trim package, and add-ons really leaves a sense of extreme satisfaction. The idea of a perfect car made just for you is something you just can't get when buying pre-owned. That's exactly the case with this 2014 Jetta we performed a new car prep on for one of our owners, Eric, but unfortunately the car was far from perfect. In addition to our new car prep process we gave the paint a coating!